How do firms based in wealthy economies successfully interact with partners or competitors in low-income countries? How do companies in emerging markets penetrate in high-income markets? Does the institutional environment in emerging economies affect the optimal strategies of global firms?
This course is an introduction to strategic management of global firms and aims to answer some of the important questions in international trade and sourcing, sustainable practices, strategic management and performance differences of firms. You will study the patterns of business globalisation and analyse the successful strategies of firms facing the challenges imposed by the international integration of markets and production processes.
Reflecting the increasing role played by emerging economies in international markets, you will engage in important topics such as the changing structure of industries, and the response of companies in both advanced and emerging markets. The course also explores increasing international competition and opportunities opened by international integration in terms of markets and efficiency gains.
These critical issues will be approached by integrating conceptual, empirical and case methods. By working in teams, making presentations and participating actively in class discussions, you will develop your ability to analyse and demonstrate how a global firm can enter and thrive in emerging economies.
