Dr Lourdes Sosa and Dr Juan Delgado

In today’s dynamic and international business landscape, organisations can only thrive if they employ an effective business strategy which allows them to continually innovate and disrupt their industry. Apple, Coca-Cola and Toyota are all examples of brands which have remained competitive in a global marketplace using dynamic business strategies.

This course provides students with a deep understanding of how firms develop and sustain a competitive edge. By engaging with real-world case studies, students will learn the key concepts and theories in the field and how they can be used to interpret and evaluate business situations. Paying special attention to the factors that explain why some firms perform better, students will understand the drivers of competitive advantage both in the short and long term.

The “resource-based view” of the firm will be used as a cornerstone of discussion, complemented by contributions from microeconomic theory, game theory and organisational theory. At the end of the course, you will be able to apply the theories learned in class to formulate and implement successful strategies that give competitive advantage to a firm.